When you go to a bank, you may meet a pleasant person on the counter who goes out of his/her way to get things done for you; or you may meet somebody who simply brushes you off, redirects you to numerous other counters and then begrudgingly completes your work.

Where is the difference? It’s in the interaction. The same task is done, the same service is achieved yet one interaction leaves you happy and smiling and the other leaves you dismayed to say the least.

That is the difference between a good CRM and a bad CRM.

CRM by architecture is not a very difficult system. Most systems available these days offer more or less the same functionality. The rocket science however is how do they offer that functionality; how easily does your CRM gets your work done. Even the extra features that a CRM may offer is simply that – an added level of ease and comfort in getting something done.

So next time when you are out deciding which CRM is good, you can’t find that out from the number of ticks in the features list, or the beautiful screenshots or what the CRM Experts are saying. Those may tell you which CRM is bad, but if you really want to know what a good CRM is all about – just take the free trial demo and simply dive in.

“You’re not perfect, sport, and let me save you the suspense: this girl you’ve met, she’s not perfect either. But the question is whether or not you’re perfect for each other.” Robin Williams in Good Will Hunting